![]() As a web/graphic designer and a frequent user of multiple Adobe products, I wanted to take the time to examine the situation objectively and figure out if this change does indeed benefit Adobe and its customers. This announcement was met with a storm of controversy, with people from all sides trying to figure out how much this was going to cost them, how their workflow would be changed, etc. Only several months ago, Adobe announced that they were moving all of their software to a subscription-based service. ![]() Why has the subscription model become so popular, and is it truly better than other payment options? While many software companies are still selling their products via licenses, the majority of small businesses and startups are offering their products via subscriptions. For software companies in particular, subscription billing has become widely popular and successful. Since then, companies globally have begun to explore and adopt subscription billing in increasingly diverse markets. Prior to that, very few organizations outside of newspapers and magazines utilized the subscription model. In 1999, Netflix successfully introduced subscription billing to an industry (movie rentals) that no one thought was possible.
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